Marketing and Business Development for the Federal Marketplace

Obtaining a GSA Schedule is the first step to attaining success in the government sector. While the contract allows thousands of authorized agencies and entities to easily purchase your products and services, clients must still generate leads, contact those leads, respond to opportunities, and close sales. But remember, the government works separately from the commercial arena and needs as its own entity. Contractors that don’t focus a marketing strategy on the federal government could find themselves as part of the 30 percent of GSA schedule holders that recorded no contract sales last year.

With these packages, EZGSA helps to increase your company’s revenue by promoting name awareness and positioning you as the vendor of choice for federal departments and agencies. We do this through leveraging your company’s capabilities and past performance so that your business is branded as a quality provider with a successful track record; and communicating key messages through government-specific marketing materials and a marketing program targeting specific agencies.

We can help make your focus on the federal government successful by assisting you to:

• Position your products and services effectively in the government marketplace;
• Identify the best agencies and buyers to target;
• Update your website so it best applies to the federal government's needs;
• Develop strategies and tactics to create greater awareness in those target agencies;
• Solve particular problems and issues; and
• Train your sales team so that they are ready for the government marketplace.

Our packages for government marketing, business development, and public relations are described on the following pages.