Public Relations for the Federal Marketplace

Our services for government public relations are described below.

Complete Government Public Relations Package	This package focuses on establishing on-going relationships with trade, regional, and (if appropriate) national media to maintain your company’s media presence. Within this, we: Research your current impact with the media and target market by conducting a communications audit; Create a public relations plan that includes goals, objectives, and results; Determine appropriate tools and tactics such as press releases, events, presentation materials, talking points, and interviews; Develop a targeted press list; and Track, analyze, and measure coverage.
Per Event Government Public Relations Services	This promotes your company’s appearances at conferences or trade shows, or promotes the launch of new products and services with the trade press or other media outlets. It can include: Creating press kits, presentation materials, or displays; Arranging interviews and writing briefing papers or talking points; Pitching an appearance or speech with reporters; and Tracking and analyzing coverage.
Itemized Government Public Relations Services	This promotes your company’s appearances at conferences or trade shows, or promotes the launch of new products and services with the trade press or other media outlets. It can include: Providing media training or coaching; Creating a press kit for a specific event such as a product launch or new initiative; Developing a press list and distributing a press release; and Conducting a communications audit.

 

For further information about these services, please call 301/913-5000 and ask to speak with an account manager.